Advertising Promotion and Other Aspects of Integrated Marketing Communications

TERENCE A. SHIMP

To the bottler's (and PepsiCo's) great chagrin, a computer error (by the printer that produced the game numbers) created 500,000 bottle caps with the winning number 349 imprinted—making PepsiCo liable for approximately $18 billion!.

Advertising, Promotion, and other aspects of Integrated Marketing Communications

By J. Craig Andrews, Terence A. Shimp

To the bottler's (and PepsiCo's) great chagrin, a computer error (by the printer that produced the game numbers) created 500,000 bottle caps with the winning number 349 imprinted—making PepsiCo liable for approximately $18 billion!.

International Marketing Blunders : Mistakes Made by Companies

MICHAEL WHITE

In 1994, as the issue seemed to be winding down somewhat, the 349 case hit the headlines again.

International Marketing 3rd Edition

SRINIVASAN

In Philippines, a Pepsi bottler ran a promotional campaign in May 1992 which offered one million pesos as a grand prize to holders of bottles caps

Morality and Machines: Perspectives on Computer Ethics

STACEY L. EDGAR

The Pepsi-Cola Company had a promotional campaign in 1992 “winning numbers” were written inside of bottle caps of Pepsi

Marketing Communications

JOHN EGAN

Two well publicized public relations disasters serve to warn about the potential dangers of planning promotions and insuring against things going wrong.

Marketing Communications: An Integrated Approach

PAUL RUSSEL SMITH AND JONATHAN TAYLOR

Pepsi’s Philippines subsidiary offered 1 million pesos (£26,000) to anyone finding a bottle top with the winner number 349

Advertising and Promotion: An Integrated Marketing-Communications Approach

GEORGE E. BELCH AND MICHAEL A. BELCH

- The local Pepsi bottler launched a Number Fever promotion offering a grand prize ($36000) to holders of bottle caps with the number 349 printed on them.

Background for Pepsi Cola in the Philippines

The background for Pepsi Cola in the Philippines, is that sales had been running a distant... In early 1992, Pepsi launched an advertising campaign called 'number fever'... On May 25, #349 flashed and the Angelo family was a winner.

Nobel Prize Winners

INDIAN NEWS

Nobel Prize in Peace – The Pepsi-Cola Company of the Philippines , for sponsoring a contest to create a millionaire, and then announcing the wrong winning number.

Morality and Machines: Perspectives on Computer Ethics

Stacey L. Edgar

Pepsi offered $19 to each "winner" who made a claim, and thousands accepted this , but about 4000 sought action against Pepsi for…

Defending a Place in the city

Erhard Berner

The fraud blew up when, through a computer error, Pepsi announced "349" as a winning number, ... Like thousands of others I have filed a case against Pepsi,

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch, Michael A. Belch