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Number Fever: o concurso da Pepsi que se tornou um dos maiores fiascos da história
MDIG
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Number Fever: The Pepsi Contest that became a Deadly Fiasco
NEWS KNOWLEDIA
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Number Fever: The Pepsi Contest That Became a Deadly Fiasco
LONG FORM
Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths.
CLICK HERE TO READ FULL ARTICLEThe Pepsi Contest That Became A Deadly Fiasco
DIGGS EDITORS
Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners — and to lawsuits, rioting and even deaths.
CLICK HERE TO READ FULL ARTICLENumber Fever: The Pepsi Contest That Became a Deadly Fiasco
NEATORAMA- MISS CELLANIA
In 1992, Pepsi-Cola was in a war with Coca-Cola over the Philippine soda market, and Pepsi was losing badly.
CLICK HERE TO READ FULL ARTICLEPepsi: 349 Scandal
KHUSHI KHOKHAR
Pictures do some more justice than words. Have a look at these below-attested photos to know about Pepsi 349 scandal. I urge you all if you are a true marketing enthusiast to do this case study.
CLICK HERE TO READ FULL ARTICLEPepsi's Big Mistake & the Murder of Skylar Neese
Let's Go To Court!
It was the early 90s, and Pepsi needed to make a name for itself in the Philippines. So they came up with a brilliant idea. They dubbed it Number Fever.
CLICK HERE TO READ FULL ARTICLEThe Pepsi Numbers Promotion – 1992
The CRASH BANG WALLOP Podcast
It’s 1992. It’s the Phillipines and PepsiCo have just made the biggest computer error since Newscorp bought MySpace.
CLICK HERE TO READ FULL ARTICLEThe Disastrous Consequences of the “Number Fever”
MILAN POLACEK
It’s 1992, and Pepsi Philippines has launched a groundbreaking marketing campaign that’s taken the nation by storm. It’s a lottery-style competition that involves matching a ‘unique’ three-digit code, printed on the underside of Pepsi bottle caps, to the numbers
CLICK HERE TO READ FULL ARTICLEPepsi Philippines Sparks Deadly “Number Fever”
The Disastrous Consequences of the “Number Fever”
It’s 1992, and Pepsi Philippines has launched a groundbreaking marketing campaign that’s taken the nation by storm. It’s a lottery-style competition that involves matching a ‘unique’ three-digit code, printed on the underside of Pepsi bottle caps, to the numbers announced every night on the Channel 2 News program in Manila.
CLICK HERE TO READ FULL ARTICLEThat time Pepsi accidentally promised hundreds of thousands of People $40,000.00 Each
KARL SMALLWOOD
During the never ceasing rivalry between Coke and Pepsi, each company has made some spectacularly bad marketing decisions to try and one up each other- from Coke’s baffling decision to spend $100 million to fill cans of their soda with water that smelled like farts to Pepsi somehow accidentally promising customers who bought enough of their soda a harrier jet.
CLICK HERE TO READ FULL ARTICLEAdvertising Cost Pepsi Lids Scandal
AMILLIDIUS>
When Pepsi still lagged far behind Coca-Coa in the market of Southeast Asia namely in 1992, the company decided to launch a very attractive action in the Philippines
CLICK HERE TO READ FULL ARTICLEPepsi’s $32 Billion Typo Caused Deadly Riots
SEAN KEMAN
How they accidentally made a promise they couldn’t keep Imagine working in the hot streets of Manila in the early 1990s. You are a butcher, slaving away in a loud, humid market for long hours.
CLICK HERE TO READ FULL ARTICLEThe Computer Error That Led to a Country Declaring War on Pepsi
JAKE ROSSEN
On May 25, 1992, the Channel 2 News program in Manila, Philippines aired a segment that had been running since February of that year. Each night, the station alerted viewers to the day’s winning number in Pepsi’s Number Fever promotion.
CLICK HERE TO READ FULL ARTICLEPepsi And The Number Fever Campaign Disaster
PHIL LIFE
In the early 90s, the beverage company Coca-Cola were significantly outselling their arch rival, Pepsi-Cola. Official records stated that the former held a 75 percent market share compared Pepsi-Cola who were just hanging on by a meagre 17 percent.
CLICK HERE TO READ FULL ARTICLEPepsi’s “Number Fever” in the Philippines caused street riots, deaths, and 14 years of lawsuit
TIJANA RADESKA
It was supposed to be a marketing gimmick, not a fiasco. Due to low sales, Pepsi Cola Philippines Inc. came up with an idea called “Number Fever.” It was a game with few rules, based on luck and desire for instant wealth.
CLICK HERE TO READ FULL ARTICLEAsserting our Consumer Rights
CIELITO F. HAPITO
Forty-five years ago, the last week of October was declared Consumer Protection Week, as a period for planning and enforcement of government action toward controlling fraudulent trade practices and unreasonable price increases.
CLICK HERE TO READ FULL ARTICLEEl día que Pepsi haría millonario a quien encontrara el 349… y el número estaba en 800 mil botellas
MIGUEL JORGE
Era el año 1992 cuando el jefe del departamento de marketing de Pepsi se levanta con una gran idea. Se la traslada al resto de jefes en Pepsi-Cola Philippine Inc. y todos dan el visto bueno
CLICK HERE TO READ FULL ARTICLERemember the Pepsi 349 Scandal in 1992?
PILIPINAS ORG
Pepsi-Cola Products Philippines launched a promo called the “Number Fever” in 1992. It instantly became a hit. Basically, the promo works like a lotto.
CLICK HERE TO READ FULL ARTICLEOopsie Cola: The Pepsi 349 scandal
TITWRENCH
Pepsi-Cola Philippines Inc. came up with an ingenious marketing plan called the “The Number Fever in 1992.
CLICK HERE TO READ FULL ARTICLEMarketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992 Marketing Lesson
CLICK HERE TO READ FULL ARTICLEWho Approved That? 7 Food Promotions Gone Horribly Wrong
MARIO MARSICANO
Everyone’s a Pepsi winner in the Philippines
This is an honest mistake, but it’s still pretty interesting. In 1992, Pepsi offered 1 million pesos to anyone finding a bottlecap with 349 printed on it. The problem…half a million bottle caps got printed with 349, which would have cost 18 billion dollars.
CLICK HERE TO READ FULL ARTICLEDel Fierro vs. Pepsico International
CASETEST
SMARTER LEGAL RESEARCH
Citing Cases. Ansari v. New York University. However, what limited ... PepsiCo refused to honor the bottle caps printed with "349," despite ... Plaintiff Vicente Del Fierro Jr., who holds at least one bottle cap, sues on ... The court has discretion in deciding whether to dismiss a case for forum non conveniens.
CLICK HERE TO READ FULL ARTICLEDel Fierro VS.
Pepsico Intern
UNIVERSITY OF HAWAII SCHOOL OF LAW LIBRARY
CLICK HERE TO READ FULL ARTICLEHarvard University Presents Its Anti-Nobel Prizes
Why did the Pepsi-Cola company win the 1993 Peace Prize?
CLICK HERE TO READ FULL ARTICLEPage Remember the Pepsi 349 Scandal in 1992
Centro Escolar University
CLICK HERE TO READ FULL ARTICLEPepsi’s “computer glitch” tells 800,000 Filipinos that they became millionaires!
King Saud University
CLICK HERE TO READ FULL ARTICLEPepsi-Cola gets 'Ig Nobel Peace Prize'
UPI
CAMBRIDGE, Massachusetts -- In a spoof on the coveted Nobel Prizes, scientists at the Massachusetts Institute of Technology awarded the 'Ig Nobel Peace Prize' Thursday to the Pepsi-Cola Co. of the Phillipines.
CLICK HERE TO READ FULL ARTICLEHumor Resource Pages - MIT
MIT
PEACE: The Pepsi-Cola Company of the Phillipines, suppliers of sugary hopes and dreams, for sponsoring a contest to create a millionaire, and then announcing the wrong winning number, thereby inciting and uniting 800,000 riotously expectant winners, and bringing many warring factions together for the first time in their nation’s history.
CLICK HERE TO READ FULL ARTICLEThe 1993 Ig Nobel Prize Winners The Pepsi-Cola Company
Improbable Research
PEACE: The Pepsi-Cola Company of the Phillipines, suppliers of sugary hopes and dreams, for sponsoring a contest to create a millionaire, and then announcing the wrong winning number, thereby inciting and uniting 800,000 riotously expectant winners, and bringing many warring factions together for the first time in their nation’s history.
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